The blue ocean strategy simulation was designed with extensive input from the authors of the bestselling book blue ocean strategy. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. Blue ocean strategy tools strategy canvas a diagnostic tool for building a compelling blue ocean strategy it captures the current state of play in the known market space allow you to understand. Using the framework for building a compelling blue ocean strategy, we will apply the blue ocean strategy canvas to healthcare across three areas. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy summary free download as powerpoint presentation. If so, share your ppt presentation slides online with. Companies should instead look for new market space and ways to reinvent the industry. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Whats different between blue ocean shift and the other. Catalogue design templates ppt template design ppt design book design layout catalog design web layout food design powerpoint design templates professional powerpoint templates. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Zero to one summary how to implement blue ocean strategy. This template enables managers and executives to create a detailed and comprehensible blue ocean strategy. They are the authors of the book blue ocean strategy. Why place marketers should use blue ocean strategy to improve their value proposition. Chan kim and renee mauborgne launched a revolution in business strategy by encouraging firms to evacuate shark infested waters. However, this discussion will also include the more recently expanded 2015 edition. Chan kim observe that companies tend to engage in headtohead competition in search of sustained, profitable growth. In this summary, well give a synopsis of the key concepts, tools and tips from the book. Here are earlier blog posts about how to present the competition. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. To implement the blue ocean strategy, the first thing that you need to find out is your value. Chan kim and renee mauborgne 2006 blue ocean strategy has been described as a must read for all business students.
Blue ocean strategy with boss business simulation stratx. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. The free blue ocean strategy template is based in the blue ocean strategy book written by chan kim and renee mouborgne. But our research shows the future is on how to create. Blue ocean strategy provides a systematic approach to making the competition irrelevant. To address these questions, we turn to the strategy canvas, an analytic framework that is central to value innovation and the cre ation of blue oceans.
While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Its authors, insead professors w chan kim and renee mauborgne, continued their steady progress up the thinkers50 list, finishing second to christensen this year. Most investor or sales presentation have some sort of slide about the competitive environment. In this article you will learn how to make your competition irrelevant and have sales and profit. The strategy canvas is both a diagnostic and an action framework for building a compelling blue ocean strategy. A snapshot of blue ocean creation this table identifies the strategic elements that were. The real opportunity is to create blue oceans of uncontested market space. Your course participants will truly experience the power of blue ocean strategy by applying the theory and using the methodologies and tools described in the book. Blue ocean strategy powerpoint template is a free windmills and boat in the blue ocean presentation template. Blue ocean strategy pdf blue ocean strategy five keys to blue ocean strategy blue ocean strategy 2004 blue ocean strategy expanded edition book summary blue ocean strategy blue ocean strategy book by w. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. Blue ocean strategy powerpoint templates present better. But its not always clear how to create a blue ocean strategy for yourself.
It is being published in a recordbreaking 44 languages and is a w. Blue ocean strategy blue ocean strategy is a business strategy book published in 2005. Blue ocean strategy proposes that businesses can have more success by creating a blue ocean, rather than trying to compete in the red ocean the traditional market space that is filled. Buy blue ocean strategy book online at low prices in india.
Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Free blue ocean strategy powerpoint template free powerpoint. Having already read the book, such crisp creation helps as a handbook to remind the components of the concept. Blue ocean strategy is an outofbox kind of breakthrough book that gives its readers a new way of understanding the framework organization that has an assignment to identify and implement different blue ocean strategies in various industries. And what we have been lacking is a roadmap to get there with tools and guidance anyone can apply. It is our premium collection, it is created for professional presentations. Examining a wide range of strategic moves across a host of industries, blue ocean strategy highlights. Blue ocean strategy including examples and pdf download. Crystal hill stephen lechtenberg anand mcgee allison purtell jason torres the power of fair process imperative to strategy. The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. The first part presents key concepts of blue ocean strategy, including value innovation the simultaneous pursuit of differentiation and low cost and key analytical tools and frameworks. Each tool has a slide for the description and application within the strategy analysis. Blue ocean strategy powerpoint template is a professional and modern presentation for the description or explanation of the blue ocean strategy theory.
While the book is aimed primarily at large, traditional businesses, our book club members managed to. Why place marketers should use blue ocean strategy to. An introduction to blue ocean strategy mba knowledge base. How to create uncontested market space and make the competition irrelevant harvard business school press, 2005. Blue ocean strategy is a powerful framework for finding new business opportunities. How to create uncontested market space and make the competition irrelevant, w. This template is good for blue ocean strategy presentations. Itu sebabnya kini hadir istilah baru yang disebut blue ocean strategy. What is blue ocean strategy about blue ocean strategy. To join the free indie business book club, click here. Blue ocean strategy powerpoint template sketchbubble. Blue ocean strategy is a book published in 2005 and written by w. Studied 150 strategic moves spanning more than 100 years and 30 industries blue ocean strategy is the simultaneous pursuit of low cost and differentiation aim is not to outperform the competition but to make it irrelevant.
This strategy makes the competitors irrelevant and the main driver of the companys profits are the decreased costs. Blue ocean strategy powerpoint template slidemodel. Blue ocean strategy summary and examples slideshare. A lot has been written about it and i would have said practically everything had been said about it until i looked up the book on amazon to see the current price. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy buy the book find it in your language recognized as one of the most iconic and impactful strategy books ever written, blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. The only way to beat the competition is to stop trying to beat the competition. Drawing on more than a decade of new research, blue ocean shift is the definitive guide to help you move beyond competing, inspire your peoples confidence, and seize new growth. Chan kim is the codirector of the insead blue ocean strategy institute and a chair professor of. Chan kim and renee mauborgne in the indie business book club. Blue ocean strategy is a business marketing strategy of creating a new market space for its services and products.
Usually, people use tables, or 2x2 3x3 matrices to show how they are different. Because of similar products, the firms in the red ocean also face pricing competition from the other existing firms to drive up their business revenues. Please share if you have any other crispies like this. A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy for people who dont have time to read text books. Theyve progressed every year since to 15th in 2005. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. A free powerpoint ppt presentation displayed as a flash slide show on id. Blue ocean shift is the essential followup to blue ocean strategy, the classic and over 4 million copy global bestseller by worldrenowned professors chan kim and renee mauborgne. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. In this frame changing book, kim and mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. How to create uncontested market space and the make competition irrelevant 2005. The blue water here is the symbol of an untapped market, a market where there is a need for a new product but no big firms are serving it.
Chan kim and renee mauborgne, professors at insead, france. This article is adapted from their forthcoming book blue ocean strategy. Blue ocean strategy is the bestselling book which created a worldwide revolution in business strategy. How to create a blue ocean strategy for healthcare with. Blue ocean strategy powerpoint template professional. Blue ocean strategy adalah strategi menciptakan ruang pasar baru yang belum termanfaatkan. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. If you continue browsing the site, you agree to the use of cookies on this website.
This templates provides iconography and diagrams to work with the blue ocean strategy tools. Blue ocean strategy how to create uncontested market space and. Value innovation is the cornerstone of blue ocean strategy. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.
How to create uncontested market space and make competition irrelevant, is a market space that is undeveloped, and untapped by competitors. Namun ternyata, kesuksesan sebuah perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di red ocean strategy. Red ocean strategy is a marketing strategy where there are a large number of firms selling closely related or even homogenous products. Attractive powerpoint templates for strategy managemet in business. Brilliant ppt slides on blue ocean strategy slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
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